6 month contract
Monday- Friday (9am-6pm) on site
About us
Since 2003, LINKVIVA has established itself as a leading event creator in the UAE, delivering more than 1,000 events and inspiring over 5 million participants. In 2023 we’ve expanded our reach to Saudi Arabia, establishing an office in Riyadh.
Throughout the years, we've built a distinguished repertoire for blending artistry with innovation, consistently pushing boundaries and setting new industry standards.
Our expertise spans the tourism, sports & wellness, and real estate sectors and we excel in crafting mega festivals and mass participation community sporting events.
Our approach is globally creative, yet locally strategic making our execution holistic and our solutions innovative.
At LINKVIVA, we don't just plan events, we craft legacies. We strive to create experiences that resonate beyond the initial excitement, leaving a positive impact on lives for years to come.
Our Culture
Our mission is to create unforgettable moments, and we believe that our people are at the heart of this mission. We are committed to fostering a cohesive company culture where performance management and career success planning are fully aligned.
Role Definition
The PR & Communications Specialist plays a key role in the success of our Wellness Festival by developing and executing strategic PR and communication plans. This role involves working with in- house teams and agencies to ensure the effective communication of event key messages across multiple channels. The position requires a creative and dynamic individual with a deep understanding of PR, content creation, and media relations.
Key Responsibilities:
- Develop and implement a comprehensive PR strategy for the Wellness Festival, ensuring alignment with the overall brand vision.
- Oversee all PR activities, including the creation of key messages, editorial content, crisis communications, interviews/spokespersons, and media monitoring.
- Work with the PR agency to manage relationships with media outlets, coordinating all press activities such as press releases, briefings, and media kits.
- Cultivate and maintain relationships with influencers and other strategic partners.
- Support on pre-festival side events and ensure a post-festival communications plan is in place for legacy.
- Liaise with internal teams to create compelling campaign content.
- Ensure all PR activities are aligned with the event’s mission and vision.
- Maintain strong client relationships and ensure client satisfaction.
- Oversee event PR budgets and ensure a cost-effective approach.
- Report on PR campaign performance, providing data-driven insights, and continuously refining
- strategies to achieve optimal results.
- Ensure clear success metrics and KPIs are in place for all PR campaigns.
Core Skills and Competencies:
- Excellent strategic planning and organizational skills.
- Strong communication, interpersonal, and leadership skills.
- Proficiency in PR, traditional and digital marketing, and social media.
- Ability to analyze data and derive actionable insights.
- Creative thinking and problem-solving abilities.
- Budget management and negotiation skills.
- Experience with event management software and communication tools.
Required Experience and Background:
- Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
- Minimum of 5 years of experience in PR/Communications management or a related field.
- Proven track record of successful PR campaigns.
- Strong understanding of current PR trends and best practices.
- Experience in managing budgets and financial aspects of PR.
- Fluent written and spoken English.
- Proficiency in Arabic is a plus.